Marketing & Programs meeting – Monday, 16th November 2020 – minutes
1pm: Zoom live tour of the new Digital Library at Newcastle West including the AR Magic Box, interactive storywall, digital exhibitions, Pepper the robot library assistant, digital bookshelf, podcast studio. (Video will be uploaded, along with presentation slides to Google drive folder for group)
Newcastle Library video tour link here: https://drive.google.com/drive/folders/1f_yr3_9xcUii6_LdoalnIgx-KESMLlTQ
Q: How do you use Pepper? A: Pepper was used as audience for Rainbow Family storytime Check our Facebook for videos Online programming used Pepper
Q: How often do you change the content on the screens? A: (missed)
1:30pm Topic: Exploring the Covid New Normal
• Presentation: NSW Public Libraries Programming Survey Outcomes Andrea Curr – Consultant, State Library of NSW
Presentation PDF here: marketing_meeting_online_program_survey_results_presentation.pdf
No questions
• Presentation & Discussion: Covid Risk Programming Controls & Communications Alex Mills – Manager Community Programs & Partnerships, Newcastle Libraries Wendy Carmichael – Manager Service Design & Customer Experience, Newcastle Libraries
Presentation PDF here: sl_marketing_mtg_covid-19_communications_preso_161120.pdf
Q: Did you create app prior/post covid? A: Prior – but more of an uptake during covid
Q: Which capacity counter do you use? A: Cohera
Q: Are you using puppets, musical instruments in kids programs etc? A: Yes, prepared 24hours in advance and then quarantined after use then cleaned
Q: Are you finding members are embracing new normal programs or are they reluctant to come back? A: Slow reengagement to actively get patrons to change their habits
Q: Are staff refraining from singing in programs? A: No, and neither are children
Q: How do people book in? A: All programs are listed on the Libraries website, Eventbrite and Facebook so that bookings can be consolidated via the Eventbrite website. We are investing an internal booking systems via the Council Civic Services department, but still using Eventbrite for the moment.
Q: How are you going to actively promote return to programs? A: We have engaged the Council Marketing team to collaborate with us to design a re-engagement plan, this will include paid advertising, Facebook / socials paid advertising, radio chats, and some local magazine advertisements with targeted ads depending on readership – all hanging off the Summer Reading Campaign messaging.
Q: If you have no-shows, do you let walk-ins in? A: Bookings are required and it is part of re-training customers, they are encouraged to book on the spot. If they don’t have a booking, they are not allowed in.
• Case Study: Programming for diverse communities’ post Covid Yan Zhang - Coordinator Library Programs; and Maria El-Chami - Community Partnerships Officer, Parramatta Libraries
Presentation PDF here: case_studies_presentation_for_marketing_group_meeting_final.pdf
Q: Who ran the staff education for filming and editing for online programs? Was it for all staff or just select staff etc (Alison)? A: We had two separate sessions, one for central library staff, mostly specialists and the ones who did created content during the lockdown. Our Wentworth Point Community Centre and Library has run a lot live streaming and other programs with more equipment. So we used their staff skills to uplift our staff skills. I ran a session for branches, with experienced gained from staff at central library and provided council media guidance and tech tips. The branch session was open to all branch staff. Due to our structure, we’re not open to all at the moment. But staff training is certainly on our agenda.
2:00m Topic: Podcasting
• Presentation: Newcastle Libraries Podcast Plan and Framework Alexander Mills – Manager Community Programs & Partnerships, Newcastle Libraries
Presentation link here: https://drive.google.com/drive/folders/1f_yr3_9xcUii6_LdoalnIgx-KESMLlTQ
• Presentation: Newcastle Libraries Podcast Studio and Equipment Clare Presser - Digital Library Activation Specialist, Newcastle Libraries
Q: Do you have any special software for recording podcasts? (Gayatri) A: No, just audacity at the moment because it is free and intuitive and quick to learn. RodeCaster has its own software though for the touchpad.
Q: For public use, is it anything goes, or do you monitor? (Tanya) A: Because we are not the ‘broadcaster’ we don’t monitor as such. Users take their recordings with them and we don’t keep anything here. It’s only been open a couple of weeks so we are still learning and evaluating so we’ll see.
• Presentation: Diversity communities in Podcasting Jody Gaskin – Information Access Officer, Parramatta Libraries
Presentation PDF here: city_of_parramatta_libraries_-_podcast_presentation_-_november_2020.pdf
• Case Study: Know Your Rights Podcast Series collaboration with Newcastle Libraries, the Hunter Community Legal Centre and Community Disability Alliance Hunter. Mary Gissing, Outreach Services Specialist, Newcastle Libraries
Q: What kind of statistics do you have this podcast series? (Louise) A: Regarding the stats on the listens to the Know you rights series: KYR Series 1 - dropped on 15 June 2020 = 147
KYR Series 2 – dropped on 17 August 2020 = 87
KYR Series 3 Anti Poverty Week – Dropped on 11-17 October 2020 = 59
• Case Study: Collaborating on podcasts “CHATS with Fabulous Children's Authors & Illustrators” Karen Eastwood – Storyteller & CEO, StorySpot
Presentation link here: https://drive.google.com/drive/folders/1f_yr3_9xcUii6_LdoalnIgx-KESMLlTQ
3:00pm Other Business
3:30pm meeting close.
Next meeting will likely be in Early-mid February 2021