Wednesday 26 February 2014

ATTENDEES Catherine Buddin: Pittwater Iona Uzell: Waverley Maria Allue: Manly Barbara Todes: Randwick Kim O’Grady: Ryde Dharshini Perera: Blacktown Margaret Redrup-May: Blacktown Ciska White: Stanton: Norht Sydney Liz Parker: Willoughby Paula Pfoeffer: Canterbury Eric Connerton: Randwick Maya Mausli: Randwick Rosemary Lown: Ku-ring-gai Library Adrienne Brown: Ku-ring-gai Library Rebecca Shoesmith: Ku-ring-gai Library

APOLOGIES: Adrianna Demmocks: Blue Mountains

Welcome

Working Group Business Jess Miller from Goody Two Shoes was engaged to work with us on developing a social media strategy which was easy to implement without costing a lot of money. Jess Miller presented to the group in early February 2014. There was discussion regarding the content and administration needed for the campaign to work and also the need to develop an overarching strategy. It was felt that the journey between the strategy developed by Jess Miller and the Facebook commitment was missing The long term goal of the campaign would be to change perceptions of Libraries. Discussion continued on the strength of the creative content, intellectual property of IRL, development of partnerships and where to move from this point.

Social Media implementation Plan Eric from Randwick distributed a paper (attached) on the Goody Two Shoes Presentation and discussion ensued. ACTION: everyone is to read the presentation from Goody Two Shoes. Any questions/thoughts need to be posted on the Facebook page (Secret Society of Social Librarians) within a month, and then the subcommittee to meet in 6 weeks.

Marketing Awards Report Previously the Marketing Awards were run by State Library and this Group. Paula Poeffler with two other members of the Marketing Group ran the Awards in 2013. From this she put together some ideas for future Marketing Awards (see attached) ACTION: NSW MPLA will organise the judges and if possible use the State Library online submission system for the next Marketing Awards.

Other Business It was mentioned that the Literacy Group were very excited about the Marketing Groups progress and are keen to piggy back on our ideas in order to promote Literacy

Info Exchange Ku-ring-gai – Author talks, seniors week events, Cryptic Crossword – how to, Summer reading club for children, Bibliobingo Randwick – All the usual plus the Library now has been rebranded with a new logo Willoughby – Talks @ Willoughby; Humour in Chinese life & culture; Secret Library Business – tours of the Library in English, Cantonese and Mandarin; Naremburn reopening in May 2014; 0-24 months and 3-5years Benefits of reading aloud Waverley – Crazy March for Seniors which showcase events in the Library; Dr Seuss birthday; Popular culture events; Crafternoons – art /craft – art appreciation for kids 8-15 years. Blacktown- Riverstone has become a digital hub in partnership with TAFE, which means that staff have been trained and then on train to other staff. There is a “Sandpit” where you can try out equipment and see how they can be used; term 2 there will be science classes with Fizzics Education via video conferencing with classes from Hurstville, Auburn & Blacktown schools; the Summer Reading Programme had 580 participants the Youth Reading Programme had 60 participants they each read approximately 24 books; the Baby Rhyme Times won a Marketing Award; some author talks were not getting many attendees, so now the Librarian is interviewing the author and putting these up as podcasts; this will be extended to new and emerging authors. Ryde – using Facebook, Twitter, e-newsletter; having popular culture author talks with Fred Watson & Richard Glover; Banjo Patterson died in Ryde, poetry readings of his poems Pittwater – have Technology Drop ins where Duke of Edinburgh students help anyone with their device and how to use it – on a Monday afternoon; chess club will be starting during Seniors Week; HSC Lock in will be held 1 night per week for 5 weeks; doing outreach to schools for year 12 at the beginning of their year; Little Bang Club; in consultation with TAFE are doing workshops to try and encourage women back into the workforce; RFID and new LMS. Canterbury – have looked at the barriers to using the Library and have devised a new membership form with a new category, open and e-member, the aim is to increase membership; the Library is looking to the Lifelong Learning Strategy and with community consultation of users and non-users is looking at why and how library goers use the Library and wish to use the Library; partnerships are being developed with Centrelink with an app that can be accessed at the Library; the “Awesome Box” has been devised where borrowers place a slip of paper in the book before they return it that tells the staff they thought the book was ‘awesome’, this item then gets put in the ‘awesome book’ display area; Canterbury are celebrating Earth Hour with drumming and a world café Manly – business as usual; using a lot of cross promotion with Book Clubs and Movie Groups; youth group book clubs; LIAC Marketing Awards; recycling art classes for 8-12 year olds

Next general Marketing Group meeting will be in May at Campsie Library – 14th May from 11am – 1pm The August Meeting will be at Blacktown Library – date to be advised