PLNSW Marketing Group Meeting
Monday 18 February 2013
State Library
In attendance: Attending Adrianna Demmocks (Blue Mountains) Anne Poole (Parramatta) Barbara Todes (Randwick) Corinna Pierce (Woollahra) Dharshini Parera (Blacktown) Erica Wort (The Hills) Fiona Douglas (Canada Bay) Frances Mahoney (Waverley) Jan Richards (Orange) Jess Small (Sutherland) Karen Mitchell (Lane Cove) Kay Delahunt (Tamworth) Kim O’Grady (Ryde) Linda Heald (Kogarah) Liz Parker (Willoughby) Maria Allue (Manly) Meg Dunworth (Willoughby) Noeline Wakefield (Lithgow) Rosemary Lown (KuRingGai) Sarah Morgan (Parramatta) Therese Scott (Ashfield) Victoria Anderson (SLNSW)
Apologies Alan Flores (Gosford) Carol Edmonds (Newcastle) Carolyn Bourke (Fairfield) Catherine Buddin (Pittwater) Christine Howard (Randwick) Elysa Dennis (Camden) Gillian Hill (Stanton) Helen Macri (Blacktown) Kate Stewart (Stanton) Pamela Davies (Auburn) Paula Pfoeffer (Canterbury) Philippa Scarf (SLNSW) Phillipa Morris (Moree) Robyn Owens (Bankstown) Tanya Ho (Marrickville)
Welcome, introductions and apologies
General Business:
1. Business arising from previous minutes (27 August 2012) November 2012 meeting cancelled Business arising was discussed at agenda points
2. Working Group Barbara welcomed as the new library manager for the Group. Barbara spoke about the possibility of the Group working on a media campaign, along the lines of the successful Multicultural campaign of several years ago but using social media – Facebook / Twitter etc. The aim is to ‘update’ the perceptions of libraries amongst non-users. Campaigns could feature e.g. someone using their smart phone to look up something on a library website/database; or reading an ebook borrowed from the library etc How will it work? What will it cost? Possibility of cinema advertising. Could use students (TAFE, Uni of Western Sydney etc) to produce video footage. Is it possible for the Group to have its own Facebook or Twitter account? Or better to be a Public Libraries NSW connection? Some other suggestions – have Libraries as the theme for a future Tropfest; crowd funding for the video (using Pozible or Kickstarter); work with ALIA/MPLA/Public Libraries NSW /Public Libraries Australia ion a coordinated campaign; underpinned by a membership drive?
ACTION: Victoria to raise with Sue McKerracher (ALIA). Further discussion at next meeting to prepare a motion for the next AGM of the associations?
Victoria is drafting a strategic plan for the Group to discuss at the May meeting. Issues such as designating a formal chairperson and secretary and housekeeping issues will also be discussed.
3. Marketing Awards The Marketing Awards for 2012 were presented at the National Year of Reading closing event at Blacktown Library on the 16th November. Very successful event – Raeco presented an additional prize on the day.
Call for applications for the 2013 Awards will be made in July / August with the closing date for entries being early October. The Awards will be presented at the Switch Conference in Sydney in November. Sponsorship needs to be formalised and expanded.
ACTION: Karen to discuss possible sponsors with Victoria (based on the Switch exhibitors). Rosemary to assist with admin etc for the Awards.
4. Marketing Ref-Ex We are still waiting for a formal letter from Ohio about our ‘re-badging’ of the Marketing Plan from their website. Some modification may need to be made to the modules to make them relevant to our local environment.
5. Future meetings / workshops Suggestion to hold a workshop on creating a marketing plan; with emphasis on social media
ACTION: Victoria to investigate potential speakers
6. Information Exchange
Parramatta Promoting their e-resources at schools and at storytime. Using vendors’ promotional material; use of QR codes
Ashfield Musicians in the library has been very successful
Ku-ring-gai Have developed a range of new brochures
Randwick Little Bang Science Club rebranded as Sparks. Barbra to send more details.
Ryde Thanks to Kim for the following (emailed after the meeting) Regarding our discussion at the meeting on Monday about marketing libraries using youtube and short videos, one of my colleagues sent me this blog about an ad developed by Oklahoma Metropolitan Library Service, targeting 18-30 year olds with e-readers. Ok, this one was a TV ad but the idea is similar so thought it worth sharing.
http://overdriveblogs.com/library/2013/02/19/metropolitan-library-system -reaches-new-users-with-tv-ads/
Here's a link to the ad in Vimeo:
Meeting concluded at 4 pm.
Next meetings
Monday May 6 at Margaret Martin Library, Randwick, 12 – 2.30 pm
Monday August 19 at Ashfield Library Therese has booked a venue from 10am-2.30pm. This may be a good opportunity to hold a little workshop?
November (date tba) at Taree Library