13 December 2018

Cabramatta Library

The meeting began with a tour of the Workary and the AR/VR space at Fairfield Library.

1. Market Segementation - Lydie Bacot from the City of Sydney gave a brief overview of the concept of Market Segmenation which breaks communities down to areas of interest and used as target areas in marketing plans. A general discussion was held regarding this idea and if any library was using this method. Not alot of libraries had Marketing Plans, however Wollongong Library have a draft plan. “Market segmentation - The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle.” < http://www.businessdictionary.com/definition/market-segmentation.html>

Presentation Handouts

A number of libraries are exploring using technology which assists with this including:

https://www.gale.com/intl/databases/analytics-on-demand

http://www.patronpoint.com/

2. Digital programing in Libraries A general discussion was had around the different digital programs libraries might be doing.

Campbelltown has been using a free AR program called Quiver Vision http://www.quivervision.com/ which allows children to colour in sheets and when they place the device over the sheet, the image appears in 3D. The library has been using this at different activation points and it has been very popular with library memebrs.

Camden Library is planning 3 levels of programing with their new cubicon 3D Printer. They needed to resolve some technical issues with this first. Not all jobs work so libraries so are using ready made designs and user designs using programs such as Tinkerspace.

Wollongong has sewing machines which they are using for programs.

Sutherland is thinking of winding up it's Maker Space and focusing on dedicated programing.

Parramatta has done some successful Smart Home Devices workshops and demos where they have showed people what is available in the area, particularly around voice activation. People with Disabilities can use these devices.

Alot of libraries are market testing, trying some programs first on a small scale before committing.

3. Round Table and Success Stories for 2018

All libraries present shared success stories for 2018.

Strathfield

• Sketch and Sewing Machines.
• Local biologist visited during Science Week
• Author Talks not working so well so having Art Talks instead which seem to be working.

Ku-ring-gai

• Lego and dot and dash group
• 3D Printer where community members bring their own design
• Gingerbread decorations
• Currently undergoing a Service Review and no marketing position at the moment

Blacktown

• Working well with partners including other Western Sydney Libraries for "Making Healthy Normal" during Mental Health and Wellbeing moth
• Sydney Lego Users Group - did a changing display
• Paint the town ReAd - training group in Baby Rhyme time so that they can deliver
• WestLit libraries - Westwords
• Council Community Forums is proving to be great outreach
• Dones - "don't have the in the library!"
• Recently rebranded and are having a membership drive in 2019

Blue Mountains

• Expanded HSC offerings this year. Held a forum for parents and carers, Dimystifying the HSC and beyond and UAC did an information session.
• Created a Board Game space with regular events with the big games such as Ticket to Ride etc

Cumberland

• Westlit Exhibitions - Roald Dahl and Shout out to the Girls were excellent
• HSC Lock in - very popular
• Twilight storytime in the park

Georges River

• May the 4th - Jedi Academy - sign up and get a Jedi name, do the activities and get accredited
• Womens Health talks
• HSC trivia night
• Ukelele and Guitar lessons
• Yoga in the Library - 4 week program
• Live streaming of Sydney Opera House events and Ted X
• Grow your own living sustainability talks

Canterbury Bankstown

• Adult Programs team have been together for around 6 months
• Movie Club - showing documentaries through Beamafilm and lead discussions
• Japanese Gift wrapping
• Late Night Sessions in the Library for youth between 8pm-10pm. Council ran the sessions

Camden

• Using their recording studio
• Alternative collections - Telescopes
• Sewing Groups
• Volunteers support alot of their programs
• Technology Programs for outdoor workers
• Council partnerships
• Cookery literacy in 2019 in the new demonstration kitchen at Oran Park

Liverpool

• Living Library for Mental Health Month with carers and clinicians as books
• CALD social board games group with an interpreter
• Tech 1:1 classes

Parramatta

• 60th Birthday celebrations with new branding
• low tech events have been successful

Central Coast

• Pod Chat - talking about Podcasts
• Recipe Club where they swap recipes
• Seed Sharing club
• Spike Milligan exhibition
• Central Coast Symphony came in and did a talk
• Where's Wally scavenger Hunt

Sutherland

• Literacy Award Competition very successful
• Eddie Woo was amazing

Penrith

• Gut health talk for Science Week
• Lee Child!
• Geri-Activists - use spaces
• Charge for activities
• Literacy Trail in the Library (using the Treehouse stories)

Wollongong

• Drag Queen Storytime
• Elf Storytime - Teens are the elves and they do the storytime

Campbelltown

• ArtLib Programs - artists and art collectives come and talk about their work
• Eddie Woo
• Sustainability Talks - Healthy eating, growing in small spaces etc
• Cemetery tours
• eGames panel with eSports commentator and voice actor for eGames. Very popular.

The Group agreed to keep meeting quarterly. Volunteers were asked to put forward their names to form an organising committee.

The Group was happy to use the new Wiki.

Meeting Closed 4.30pm