Module 4: Search strategies (Reference Excellence)
Finding the best resources to meet a need requires a good strategy.
What's your plan?
Once you have a good understanding of the reference behaviours and successful communication needed to identify information needs where do you start looking for answers?
What will you learn in module 4?
You will learn:
Module 4 helps you begin matching questions to available resources for successful reference strategies.
Online searching and online reference Access to online resources increases the need for careful search strategies. The proliferation of web resources and the commercial nature of many search engines require skilful reference work. New links and material are regularly added to the State Library of New South Wales eresources page. Make sure you scroll down the page.
The key to successful searching is getting the correct question in the first place see Module 2 Reference interview skills and question types. Some patrons will have expectations about the format or source of the information and it is important to establish that other sources may also be valid.
Once you know what the patron needs you can start the search.
How you think about getting the answer (your search strategy) directs the methods and actual resources you will use see Module 5 Reference resources. For remote reference the methods are the same.
Start broadly, break into parts, then narrow the search.
Think broadly about what resources might satisfy your patron's information need then break down complex questions into manageable parts. See if the question can be restated or organised differently to help find the answer.
Consider the most appropriate types of resources
Review the resources you have on hand. Consider books, magazines, both online and in the library. Remember local studies information, government agencies and other organisations or sources of information including community information or experts. Know the databases available through your library, how they are organised and how they relate to the library's collection.
Use the right keywords and subject headings for the resources you choose
Each of these techniques will deliver different results, so use a range of options.
Know how to use the reference resources
When using online search engines choose carefully. Different search engines will deliver different results. Know how search engines work, how to narrow or broaden searches and how to use a search engine's advanced searching techniques. For more precise searching see Look it up.
With books, be familiar with standard reference source access points such as a table of contents, index or user guide.
Provide the information in the best format
Consider what format is needed by the patron. They may require an audio or visual resource, or some information they can access from home without coming into the library. There could be a need for the information to be in large print. Search by format in the library catalogue or search for different formats in databases or search engines.
Consult with an expert on the subject, or a subject specialist
Sometimes the information resource will be a person. Use your library's community information database, search online for authorities on the subject or consult experts in the field. Colleagues may have specific experience and have developed networks to guide this search.
Major point: Use a search strategy that will get you to the most appropriate resources.
Exercises for search strategies overview
Where do you start?
It is important to know the reference sources in your physical and online collections, what subjects are covered in the resources and where information on different subjects is located throughout your library.
The first step in any good search strategy is to determine what the patron already knows and the source of the their information. Throughout the exercises in this module you will explore subject headings and indexes in a few reference resources that are part of successful reference search strategies. You will learn more about resources in Module 5 Reference resources.
Find out the patron's source
Finding out your patron's initial source of information on a topic may help you find what they need. The source can give clues to other sources and may also help you clarify the patron's information need. Wikipedia may be useful for definitions and the links in the citations can guide your ongoing search.
Online sources
If your patron's source was an online search, support the patron in conducting a targeted online search. If the original source does not appear to be an authoritative site discuss better options and how to evaluate online sources.
You may want to explore further by reading Cooke, Nicole A (2018). Fake news and alternative facts : information literacy in a post-truth era. ALA Editions, Chicago
You can watch a video of Dr Nicole A Cooke talking at the NSW public library reference seminar in 2022.
Exercises for information sources
1. Select five reference resources from the list below:
Use each of the resources to look for information about New South Wales.
2. List examples of where you can you find New South Wales information in each of the five (5) resources?
3. Which resources have the most current information about New South Wales?
4. Where else could you find information about New South Wales in your library? List five (5) examples from different sections of the library.
Successful search strategies require an awareness of subject terms, subject headings or categories.
Any time you are looking for information on a particular subject you will use resources that are arranged by subject, have indexes which include subjects, or use specific subject heading schemes such as Library of Congress Subject Headings (LCSH).
You can use a subject approach with your library's catalogue. The books on the shelves of the library are classified by subject, as are indexes to magazine articles (databases). Many of the reference books you use and some web directory subject guide sites are organised by specific categories. These categories are the subject headings.
Working with subject headings
Library of Congress Subject Headings (LCSH) allows for some standardisation in the library online catalogue and standard databases. The terms in this database are used when adding bibliographic records to the catalogue. LCSH is a place to begin when you are not sure what heading to use.
Another strategy is to check the subject headings within the catalogue record for another book on the subject. They may appear only as part of the full catalogue record. Online catalogues each work a little differently and you will have to check to see how yours handles subject headings. If you don't find it under one term, try a synonym. TROVE is another way to explore subject headings.
There is no single standard list of subjects used for all reference resources. Schools refer to the Schools Catalogue Information Service (SCIS) for relevant subject headings. Many professions, industries and disciplines have their own subject heading lists, for example medical subject headings cataloguers refer to MESH. Try to think of as many different terms for the same concept as you can, and try them all. Broaden the subject if you have trouble. For example, you might find mention of a particular Aboriginal artist under her name, 'Aboriginal artists', 'Kamilaroi artist' or 'Aboriginal art' online searches.
For online searching a narrow approach is often necessary in working with large numbers of results.
Major point: Successful search strategies require an awareness of subject terms used in library catalogues and resources as well as knowledge of how search engines work.
Exercises for subjects and terms
Indexes are guides to the resources in your library and other libraries.
Finding aids
You can think of indexes as finding aids. They help you locate books, find information within books, databases and websites.
Some indexes help you locate information within magazines or journals.
Examples:
Some sources are arranged alphabetically by subject and it is common to bypass the index altogether. For example some gardening books are arranged by plant name and may be consulted by turning directly to an article rather than using the index. The index can help you locate information when there is no dedicated entry on a topic.
To use any index effectively, including the catalogue, follow these steps.
Some indexes may have broad subject headings. With large numbers of items under each subject heading, it is difficult to directly go to the most specific heading. Sometimes you may want to use the table of contents or browsing. Terms can change over time, or be different depending on location, this will need to be taken into account when searching.
Major point: Indexes are finding aids that help you find whole works, parts within works, topics within an individual work, or individual articles.
Exercises for indexing
1. Examine the subject headings or index terms used in five (5) of the reference resources listed below. Include at least one book in your selection:-
2. Note the following for each resource: -
Do the search, verify the answer, and cite your sources.
Finding the right information
Even if you are sure you know the answer to a question, look it up. The goal of reference is to find the right information for the patron. It is important to verify what you have found.
I found the answer to your question in…
One online search may not be enough. Not all search engines perform the same way or cover the same range of sites. Sometimes a subject guide, database or a news site is a better place to look it up. You may also consider government, education or subject specific sites which may not be indexed by all search engines.
Guides or tutorials can improve your search skills. NSW.net provides database training courses for public library staff who wish to increase their knowledge of the statewide databases available. Databases often contain tutorials and online guides.
When you've looked up the information, be sure the patron knows the source of the information you give. This is especially important when answering a telephone or online request because the patron can't see what you have. Informing the patron of the exact search terms used can also be useful.
A good practice is to name the source before giving out the information -'I have the latest Guinness book of records and it says…', 'I found the answer to your question on the ALIA web site at www.alia.org.au ' for example. This allows the patron to make the determination about the accuracy and reliability of the information.
Major point: Always look it up, even when you think you know. On the internet, look it up with the most appropriate search engines and cite sources for print or online.
Exercises for look it up
Be sure that the information you are giving out is correct and current.
Finding the correct answer
The information you find should meet the information need and allow your patron to say yes when you ask the follow-up question- “Does this completely answer your question?” The purpose is to find complete and accurate information in a timely manner.
Common reference problems
Some common problems in reference work that prevent accurate answers are:
Currency
Depending on the subject, old information may be incorrect. Examples are names of elected representatives, addresses and phone numbers of businesses, statistics, scientific, medical or legal information. There are many other instances of course when older information is inaccurate. When you suspect you have an old source check the date of the material you are using. This includes online. Have you checked if there is newer information available even if your library does not hold it. Sometimes there are clues in the material itself. You may have a third edition dated 2018, is there a newer edition?
Print editions may not be updated as frequently as online information on the subject.
Statistical tables should indicate on the table the date of the information. Given tables usually give the name of the group or agency that compiled them it's worth checking to see if later figures are available. Business information changes quickly.
Information you find may be out of date. Offer to pursue the question giving the patron an idea of when you might access the updated information. If the patron prefers to make a direct contact, provide a relevant source for them to use. For example, an organisation listed in an online community directory may not have been updated for two years, and contact details may have changed.
Using online resources
If you are consulting a website or a database do the following: -
When searching online, be sure to include additional evaluation of the: -
You may want to explore further by reading Cooke, Nicole A (2018). Fake news and alternative facts : information literacy in a post-truth era. ALA Editions, Chicago
Always cite sources of information completely, whether an article from a magazine, a web page, a reference book, or a database.
Major point: To provide accurate information verify the question; use accurate and current sources; and relay the information carefully.
Exercises for accuracy
1. Look up the population of Australia and the population of New Zealand.
2. How many cars are there registered in NSW?
3. How many sheep are there in Australia?
4. What is the largest lake in the World?
5. What was the hottest day in Australia in 1976?
Here are some different resources to help you cite sources, which will make sure you provide all the crucial information to your patron. There are many citation methods - look at these examples.
Digital Object Identifiers (DOIs) are special strings of alphanumeric characters that form a persistent link to individual publications. They are issued at the time of publication, much like an ISBN or a serial number. DOIs can be attached to a number of different publications, including journal articles, books and chapters, conference papers, and so on.
A number of referencing styles (including APA, Harvard, Chicago, and Vancouver) require that you include DOIs for publications where they have been assigned. This guarantees that others will be able to access your listed references, as DOIs offer persistence and permanence that standard URLs (links) do not.
Exercise for citing your sources
What do frogs eat, and where do they live, and how long do they live for? They would like images showing the life cycle of a frog, and some other information to give a talk to their class about where frogs live.
Obtain information from the following resources and record the details of the resources on the Bibliographic Record Sheet.
Create a bibliography for the 'Frog' research. Use either Harvard or APA7 guidelines. Include all four resources in your bibliography. Refer to the 'Cite' link in the Database you have used to locate the details for the bibliography.
Your bibliography will include:-
What do you do when you can't answer a question using your library's resources?
Who knows the answer when beginning work on a reference question?
Sometimes it may be more efficient and productive to ask yourself “who knows the answer” rather than what book or online source contains the answer. Remember your job is to meet the patron's information need in whatever way works best. Putting a patron in touch with an organisation or a knowledgeable individual who can help is often a far better way to successfully meet those needs.
Thinking about this can actually inform how you search and where you search.
How can you locate local experts?
Remember to check
These may help you identify people working in various fields or relevant groups. For example if you have a question about identifying a plant - try your collection, however the botanic garden staff and volunteers, community garden enthusiast or local nursery staff may also help.
Other library or Council staff may have specialist knowledge to assist with referrals.
Major Point: It is often as efficient and productive to ask yourself, “who knows the answer” rather than what books or databases contain the answer.
Exercises for asking experts
Patrons may have information needs that your library’s resources alone may not meet.
Information and referral services
Patrons sometimes need the services of groups or agencies – for social or health issues, for example.
Successful search strategies may include providing the patron with information about the group or agency that can provide assistance.
Helping put patrons in contact with the appropriate agency for their needs is the role of information and referral.
Library involvement
Libraries often use community information directories. These directories are indexed by standard keywords describing the kinds of help offered. LINCS is an example of a community information directory. Your community information may be collated using a different system for example SA Directory of Community Services
A complex information need (for example, looking after a relative with a head injury) may be met by a combination of sources:
Don't limit yourself to sources at hand on the library shelf or online. Think of good reference as providing assistance in meeting people's information needs.
Major Point: Patrons may have information needs that your library’s resources alone will not meet. They may need the services of special groups or agencies.
Exercises for information and referrals
Referral to another person or organisation can be a suitable way to find relevant information. List the various referral options you would use to provide the required information.
1: The library patron would like information on how to grow espalier fruit trees in Canberra / Southern NSW region.
2. A patron would like to learn how to do Tunisian crochet. Is there a group or other support available that you can refer them to?
3. How does your library keep track of referrals? What systems are used?
For some enquiries or questions, you may list the resources used. This can be helpful for complex and recurring enquiries.
Keep a record of your search
Throughout the reference process, you may keep track of the questions, the information you gathered in the interview, and the sources you've tried and the search terms used. Record anything that might help you, another staff member, or another library to continue work on the enquiry if the question is referred.
Example Bibliographic Record sheet
When you are searching for information you should:
Counting enquiries
You may also need to keep track of the number of questions (transactions) as well as the resources used. A reference transaction is “a transaction with a patron. It involves the knowledge, use, recommendation, interpretation, or instruction in the use of one or more informational sources, by a member of the library staff. It includes information and referral services”. These statistics are reported annually. A method which can be used for this is the enquiry completion rate.
Major Point: Keeping track of your search helps others who may work on the search and helps in planning future services.
Exercises for keeping track
An important part of the search is keeping the patron informed of your progress and included in the search strategy.
Let the patron know what is happening
If you are moving about the library with a patron, explain to them where you are going, what you are doing and why.
Patrons can add valuable refining information to aid in your search if you explain how and where you are looking and often appreciate the chance to learn more about the library. This will build on the reference interview defined in Module 2: Reference interview skills and question types
The following are some helpful phrases and tips to keep the patron informed about the progress of an ongoing search,
Major Point: Continue the reference interview as you search, keep the patron informed of your progress.
Reference Excellence - self paced reference and information services training
Module 1 Overview of the reference process
Module 2 Reference interview skills and question types
Module 3 People skills, reference behaviours
Module 6 Ethics and legislation