Module 3: People Skills and Reference Behaviours (Reference Excellence)
People skills are essential.
What you will learn in module 3:
Module 3 provides you with insights for working effectively with library patrons.
Overview
Reference service is an ongoing process. Determining information needs requires an effective reference interview. A successful interview includes paraphrasing, asking open questions, clarifying and verifying to gather the 6 pieces of evidence that determine what the patron wants to know. The end of the information search is a follow-up question to be sure the correct information was found.
Welcoming behaviours and approachability
Asking the right questions during the reference interview is a good start, however, what you do while you're saying it can make a big difference. Patrons are often reluctant to ask questions. Your job is to encourage questions by using welcoming behaviours and by being approachable. Following are some behaviours for encouraging questions by showing your patrons respect and courtesy.
Verbal
Non-verbal
Remote Reference
Remote reference requires the same skills as face-to-face reference. Approachability is demonstrated with welcoming language and a clutter-free visual design. Prominent links to the reference and information services on the library's web site are to be provided. Provide a clear statement of the scope of the service, including turn around times. Make it easy for patrons to ask questions and access reference services via the website.
Guidelines for Behavioral Performance of Reference and Information Service Providers, 1.8
ALIA or Living Learning Libraries JA
Major Point: Being approachable encourages questions.
Body language and nonverbal communication
Body language and nonverbal communication are important ways of expressing interest in the question which is being asked. It can make the difference between a patron accepting our help when we offer it, or declining our assistance because we do not seem approachable.
Positive body language
Part of being approachable and making people feel comfortable in the library is using positive body language. Patrons notice our behaviour as well as our words. Our physical behaviours are another way of showing patrons respect and courtesy and expressing interest in what the patron is saying. You can use the following techniques.
Guidelines for Behavioral Performance of Reference and Information Service Providers, 2.6-2.8
Major point: Expressing interest in the patron's question is an essential reference behaviour when providing either face-to-face or remote services
The reference behaviours which lead to a successful reference process are: list to be checked All
Approachability, making people comfortable, and asking the questions used in successful reference interviews are all reference behaviours. Research and studies have been done showing that these behaviours and actions improve reference service success. Working with the checklist of model behaviours created from the research will help you evaluate your reference skills.
The checklist update checklist EF draft add link to checklist
Consistently followed, these very powerful techniques can have a much greater impact on the success of reference than the size of the collection, the number of years experience of the staff, the number of staff or the level of education of the staff.
These techniques are not difficult to practice. We all use some of these techniques from time to time. Effective reference librarians consistently use the model reference behaviours.
Roving reference
The patron does not need to come to the inquiry or reference desk. Library staff can be approached wherever they are.
For more information about this go to Module 7 ( - insert link) which has detailed information about providing a roving reference service.
Guidelines for online reference behaviours
Online reference requires many of the same skills necessary for other forms of reference.
Adapted from Guidelines for Implementing and Maintaining Virtual Reference Services
Specific behaviours are described on the Model Reference Behaviours Checklist.
Major Point: Model reference behaviours will improve the success of your reference work.
Recommended reference behaviors may not be enough to overcome physical and communication barriers.
Patron preconceptions
Overcoming physical and communication barriers in our libraries may require more than the model reference behaviours. The reference process begins even before the patron enters the library. People have preconceived ideas of what libraries can and can't do, and of what librarians are like. This may keep some people from coming to the library at all when they have an information need.
In the library
Once people are in the library, it may be hard for them to tell you what they need. The patron may not speak or read English well, may be afraid to ask a “dumb” question, may not be familiar with libraries, may not know how to express clearly a need, not know they can ask a question, or they may not be able to clearly identify who are library staff. Try to show a willingness to help. A caring attitude transcends any language barrier.
Try to be alert to barriers to communication, such as:
Physical barriers
Sometimes we put actual physical barriers between our patrons and ourselves. High counters, stacks of books or computer monitors may intimidate some people. Imagine the barrier a high counter creates for a child or for a person in a wheelchair.
In some libraries, the reference area may be tucked into a corner or away from the entrance where it cannot be seen easily by a patron walking into the library.
Many patrons prefer to help themselves. They rely on good signs and an orderly arrangement to find what they want. If the arrangement of the building is confusing, your patrons will be confused, too. It helps to look at our libraries from different patrons' points of view.
Web barriers
The Australian Human Rights Commission (HRC) has developed advisory notes to draw attention to resources that will help make websites accessible to the broadest possible audience. In these Notes HRC provides advice about how web designers and website owners can avoid disability discrimination. These Advisory Notes provide background information on accessibility and legal issues, such as the Disability Discrimination Act 1992.
If you are going to be contributing content to your library's website you should understand techniques for creating accessible content at the Web Accessibility initiative.
Major Point: Cultural, physical, technological or language barriers; misconceptions about libraries; and confusing library or web site designs can be barriers to successful reference service.
One way to overcome barriers is to go with the patron.
Don't just point
When you need to direct a patron somewhere in your library, make every effort to take the person rather than pointing. Patrons feel more secure with having the librarian go with them to search. This also gives you a chance to carry on a little more conversation with the patron and may give you additional clues as to what the real information needs are.
It's over where?
Our libraries can be very confusing to patrons, and patrons can be uncomfortable about being in the library and asking questions. Pointing to a section and saying, “it's over there,” leaves the patron uncertain. Perhaps library signage is not clear, perhaps the patron can't follow your point or has trouble navigating.
Studies show that whenever a library staff person can accompany a patron to the section of the library where the answer may be found, the chance that the question will be answered correctly increases.
Remember these important points
What are the options with remote service?
Use appropriate technology to help guide patrons through library resources, when possible.
Guidelines for behavioral performance of reference and information services providers 4.11
Major point: Accompanying the patron in the library or using remote reference technology to guide patrons will help ensure a successful reference transaction.
Helpful behaviors for working with people with special needs.
Special situations
Working with people with a disability, or those using wheelchairs or mobility aids.
Disability Etiquette Tips, Beth Loy, Job Accomodation Network, WVU.
Patrons who are hard of hearing
For the blind patron or patron who has difficulty seeing well
Communications and technology considerations
Recommendations for digital, or remote reference for patrons or staff with disabilities require considerations in technical set-up of supporting software. Consider these options:
Guidelines for Implementing and Maintaining Virtual Reference Services
Major Point: We need to be sensitive to the special needs of physically disabled patrons, in the library or when designing web sites and remote services.
Helpful behaviors for working with patrons of all ages.
Working with older adults
It's important to be sensitive to the possibility that a patron may have a physical disability (poor vision or hearing) which makes communication more difficult; however, we shouldn't make assumptions about older patrons and their ability to communicate their needs. Not all older patrons need large print books.
Some older patrons may not be comfortable with changing technology in libraries, but others will be. Remember that people have a natural resistance to change when they have fond memories of a specific institution. Be encouraging.
A few older patrons may also be seeking social contact when visiting the library. The library may fill this role, but a busy reference desk isn't a good place for a leisurely chat, so be sure to practice your skills for politely ending conversations.
Working with children
Working with young adults
Major Point: Don't make assumptions about a person's needs based solely on age. Patrons of any age are entitled to the same services.
Use model reference behaviors to overcome barriers.
Communicating with all patrons
Methods for communicating with patrons for whom English is not their first language include:
Things to Try
Different customs
Positive attitude
Get help
Prepared by the Sunnyvale Public Library staff, April 1985. From: Liu, Grace. Promoting Library Awareness in Ethnic Communities: Based on the Experiences of the South Bay Cooperative Library System, 1984-1985. 1985.
Major Point: Concern for the individual can help overcome cultural barriers
Model behaviors and approachability on the telephone or by email.
The telephone environment
Many users find it convenient, even imperative, to contact us by phone rather than in person. Phone reference requires special skills and presents special problems:
Answering the phone
Reference interview techniques are critical
When you leave the phone
Giving the answer
If you don't have the answer
Reference by email Email is used in libraries for information about patron accounts, overdue notices, books being held, and for reference. When you can't see the patron, can't use your voice to convey meaning, and are putting answers in writing, special care is required.
People are also texting or tweeting libraries with questions, or posting questions on facebook, use similar methods to providing a reference service by email. CHeck local policies with your supervisor.
Recommended policies and procedures
A well-defined online reference policy is helpful. Pertinent parts of the policy (e.g. what is and what isn't available) should be made clear to patrons, in the library and on the Web site, so that they will know what to expect. When establishing library policies for email, consider the following tips:
Tips for email responses
Many suggestions for email also work with Chat reference, as both are written communication. For additional suggestions, go to the Remote Reference page.
Setting the tone for emails
In email communication the patron cannot hear your tone of voice or see your facial expressions.
Email material on this page was adapted from MORE Minnesota Opportunities for Reference Excellence) 2003, and from [http://www.nmrls.org/ce/Tips_and_Strategies.doc Tips and Strategies for Good Customer Service, Northeast Massachusetts Regional Library System.] - CANNOT FIND SECOND LINK, LINK ON OLD WIKI IS BROKEN. HAVE UPDATED MORE LINK TO THE CORRECT URL.
SMS, Chat and IM
If your library uses SMS, chat or IM (instant messaging) for reference and/or as follow-up for other forms of reference, guidelines would be similar to email. Are privacy and confidentiality covered in the guidelines? Make sure you provide feedback to the client about what you are doing.
When you are using these methods keep in mind your library's polices for providing reference and information services.
Major Point: For telephone and email reference, use your voice or words to smile, emphasize the reference interview behaviors, and speak or write clearly.
Customer service is the primary responsibility of library staff in any situation.
Tricky situations at the desk and how to handle them
Model reference behaviours improve service, but some situations may require additional techniques. Many situations arise during the reference transaction that don't have clear-cut right or wrong answers.
Some possible solutions are listed in this module, but your own library's policies should be your final guide. No policy can cover all possible difficult situations. You will be called on often to use your judgement both in new situations and in applying guidelines to common ones.
Feel free to discuss points like these with your supervisor, and don't hesitate to call for help if you find yourself in a situation you are not sure how to handle.
Too many people, not enough time
All staff who work at service points are at times faced with several people waiting for attention. You can only serve one person at a time effectively, and you should always fully serve the person in front of you. Some tips for handling lines at the reference desk are:
Tricky situations juggling phone calls and in-person patrons
Juggling phone and in-person patrons is a situation where you need to know your own library's policy. Some libraries give preference to in-person patrons, since they have taken the trouble to come to the library. Others treat phone patrons and in-person patrons equally and take them in order.
It will save frustration for you and your patrons if you are clear about how your own library handles this area. All staff should be consistent in the approach to this problem. Some tips include:
Major Point: You can only serve one person at a time effectively, and you should always fully serve the person next in the queue whether they are in person or on the phone.
What have you learned?
Using model behaviours (approachability, comfort, interest, listening, inquiring, searching, informing, and follow-up) in reference work will help you overcome barriers and make visitors comfortable during the reference interview.
What you say and do when working with patrons is important in tricky situations, when working with many people, doing telephone reference, or working ith special groups of people. Be aware that cultural, physical, or language differences, misconceptions about libraries, and confusing library arrangement can be barriers to successful reference service.
Do the following to review:
It is important during the reference interview to encourage questions by being approachable and by using verbal and non-verbal welcoming behaviors. Web sites and library remote services must also provide the appearance of approachability to encourage patrons to use the services.
Major Point: Being approachable encourages questions.
Body language and nonverbal communication
Use body language to show respect for patrons. Stop what you are doing and pay complete attention when listening to the question. For remote transactions, avoid long delays that make the user feel abandoned.
Major Point: Expressing interest in the patron's question is an essential model reference behavior, in providing either face-to-face or remote services.
In person, a smile and respectful body language can help patrons feel comfortable.
Finding information needs is more successful when all model reference behaviors are used: approachability, comfort, interest, listening, inquiring, searching, informing, and follow-up.
Major Point: Model reference behaviours will improve the success of your reference work.
Cultural, physical, language, education, or emotional differences can create communication barriers that prevent patrons from indicating real information needs. Misconceptions about libraries and confusing library arrangement can prevent patrons from using the library or library services successfully.
Major Point: Cultural, physical, technological, or language barriers; misconceptions about libraries; and confusing library or Web site designs can be barriers to successful reference service.
One way to overcome barriers is to go with patrons. Studies show that whenever a library staff person can accompany a patron, chances increase that the question will be answered correctly.
Major Point: Accompanying the patron in the library or using remote reference technology to guide patrons will help insure a successful reference transaction.
It is especially important to use model reference behaviors for patrons with special requirements and to adapt your skills to your patron's needs.
Major Point: We need to be sensitive to the special needs of physically disabled patrons, in the library or when designing Web sites and remote services.
Listening is a critical behavior when dealing with patrons of any age. Listen carefully to questions without making assumptions. All patrons should have equal access to our services.
Major Point: Don't make assumptions about a person's needs based solely on age. Patrons of any age are entitled to the same services.
It is important to recognize the differences in attitudes and behavior of patrons from a different culture in order to provide good reference service and to practice behaviors that will help in working with those who do not speak English well.
Major Point: Concern for the individual can help overcome cultural barriers.
Remote reference by telephone presents special problems and requires special skills. You must use your voice to show approachability. With email you can't see the user or use your voice to convey meaning, and are putting answers in writing, so special care is required!
Major Point: For telephone, email and online reference, use your voice or words to smile, emphasize the reference interview behaviors, and speak or write clearly.
Service to patrons is your primary responsibility. You can only serve one person at a time effectively, and you should always fully serve the person in front of you. There are solutions to handling too many people, but your own library's policies should be your final guide.
Major Point: You can only serve one person at a time effectively, and you should always fully serve the person in front of you.
what to do when you finish the module…
When you have completed the exercises for this module, talk with your supervisor about them.
Please fill out and submit the Evaluation of Module 3
Suggested answers for Module 3 exercises
Approachability
Walk around the reference area of your library. How well does the area meet the following suggestions for approachability?
If you've worked at the library for some time, it may be difficult for you to “think like a client”. Pretend that you've never been in the library before when evaluating approachability. If you find problems, think about what you can do individually to overcome them, e.g., move to a less noisy spot when talking to a client or standing in such a way that gives the client a little privacy.
Model behaviours
Print the Model Behaviours Checklist if you haven't already done so. For a period of one week, monitor your behaviour while working with clients. Work through the Model Behaviours Checklist. Which behaviours are already part of your routine? Which behaviours do you need to incorporate into your interactions with clients? Record the spoken questions or instructions used when working with the client.
Discuss your results with your supervisor. It's helpful to observe other staff members who are successfully working with clients and learn from them.
Barriers An interesting exercise is to bring a friend into your library to look around with a new perspective. Choose someone who doesn't often use the library. Ask for reactions on the general atmosphere, signs, lights, arrangement, and ease of finding things.
Think of a shop or business you've recently visited that was new to you. How easy was it for you to find things and understand the arrangement of the facility? Your library's arrangement can be difficult to understand for anyone unfamiliar with it.
Age groups
Talk to staff in your library ask them what they do differently when working with children or older adults. Listening is a critical behavior when dealing with patrons of any age. Listen carefully to questions without making assumptions about a person's needs based solely on their age. All patrons are entitled to all the services the library has to offer. That said, there may be some key skills which other staff share with you for handling particular age groups ore successfully. Thank about how you would like to be treated and act accordingly.
Different cultures
Locate statistics on the percentage of people in your town from a different culture, or CALD (Culturally and Linguistically Diverse) clients. (Australian Bureau of Statistics publications are a good source for this, or perhaps your council website has a locally specific resource) Do other staff members have insights about working with people in your library from different cultures?
Telephone and e-mail
Look at the policies or guidelines, observe what others do. Have you ever called or emailed your own library with a reference question? This can be a very enlightening experience. You can also have a friend or family member call you at the library with a question and ask them if they can easily understand you.
Tricky situations
If you can't answer a question completely, do you call back later? If you're not sure, talk to other staff members about the ideas suggested here.
Look at reference and information desk or circulation desk policies for your library. Ask and observe what other staff are doing.